Case Study: Branding & Growing an International Manufacturing & Trading Operation
Lyrba USA, founded in 2011, is recycled materials trader & manufacturer of rPET sheets & lLDPE Films. Located in Conroe, Texas.
Helping launch a new recycled plastic manufacturing facility
Services: Brand Design, Graphic Design, Web Design, Social Media Management, Brand Communication Strategy, Copywriting.
Industry: Recycled Plastics Manufacturing
Context: In 2022, Lyrba USA launched a new rPET sheet recycling operation. As a sustainable manufacturer, they aimed to establish a cohesive digital presence. This includes a website, active social media profiles, and easily shareable branding assets and initiatives.
Art Director & Designer: Andres Morales
Social Media Manager: Nizza Morales
How we helped launch a new plastic recycling manufacturing
Lyrba USA is a plastic trading and recycling company. They launched a new rPET sheet production plant in Conroe, Texas in 2022. The challenge was to create a solid digital presence that would accompany the sales process.
Services: Strategy, Branding, Design, Website Design & Implementation, Social Media Strategy, Social Media Management
Sustainable Design & Branding
Our initial focus involved creating and refreshing a set of integrated graphics to solidify our brand identity. Opting for a diverse color palette, we strategically repeated blues and greens to emphasize the brand's commitment to sustainability. Complemented by a clean and clear design, our graphics showcase the professional yet friendly aspects of Lyrba USA.
Creating A Digital Hub
The website functions as the primary hub for potential thermoforming clients. Designed in alignment with their established brand guidelines, it seamlessly incorporates animations and video elements.
Experience it firsthand at lyrbausa.com.
Social Media Virality
After establishing a robust branding identity and digital hub with our website, we shifted our attention to crafting concise LinkedIn content. Our efforts resulted in impressive organic virality within the niche of plastic recycling:
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Over 40,000 organic impressions on LinkedIn within the first 6 months.
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Surpassing 120,000 organic impressions in the first year.
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An average of 1,250 impressions per post.
Branding Continued
As our social media gained traction, we identified areas for improvement. We introduced several initiatives to enhance Lyrba USA's impact:
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Tray 2 Tray: An initiative promoting the use of rPET materials for plastic trays.
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Lab Initiative: Focused on highlighting the quality control processes at Lyrba USA.
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Creation of promotional graphics, including flyers.
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Refreshed design for spec sheets.
Results
Their integrated branding and digital presence successfully generated a strong top-of-the-funnel response, yielding a consistent flow of contact forms, emails, and direct messages via social media. This engagement has translated into various opportunities, from forging new trading partnerships to acquiring new clients for rPET sheets.