Branding & Growing an International Manufacturing & Trading Operation
Lyrba USA, founded in 2011 and based in Conroe, Texas, is a trader and manufacturer of recycled materials specializing in PET and rPET sheets.
​
As they entered PET sheet manufacturing, unlike their well-established PET flakes business, they needed to build brand recognition.
The Strategy
Focused on thermoforming clients through educational and persuasive content
​Promoted plant capabilities and supply chain reliability
​Created tailored decks and account-based assets for enterprise targets
How we helped launch a new plastic recycling manufacturing
Lyrba USA is a plastic trading and recycling company. They launched a new rPET sheet production plant in Conroe, Texas in 2022. The challenge was to create a solid digital presence that would accompany the sales process.
Services: Strategy, Branding, Design, Website Design & Implementation, Social Media Strategy, Social Media Management
Sustainable Design & Branding
Our initial focus involved creating and refreshing a set of integrated graphics to solidify our brand identity. Opting for a diverse color palette, we strategically repeated blues and greens to emphasize the brand's commitment to sustainability. Complemented by a clean and clear design, our graphics showcase the professional yet friendly aspects of Lyrba USA.
Creating A Digital Hub
The website functions as the primary hub for potential thermoforming clients. Designed in alignment with their established brand guidelines, it seamlessly incorporates animations and video elements.
Experience it firsthand at lyrbausa.com.
Social Media Virality
After establishing a robust branding identity and digital hub with our website, we shifted our attention to crafting concise LinkedIn content. Our efforts resulted in impressive organic virality within the niche of plastic recycling:
​
-
Over 40,000 organic impressions on LinkedIn within the first 6 months.
-
Surpassing 120,000 organic impressions in the first year.
-
An average of 1,250 impressions per post.
Branding Continued
As our social media gained traction, we identified areas for improvement. We introduced several initiatives to enhance Lyrba USA's impact:
​
-
Tray 2 Tray: An initiative promoting the use of rPET materials for plastic trays.
-
Lab Initiative: Focused on highlighting the quality control processes at Lyrba USA.
-
Creation of promotional graphics, including flyers.
-
Refreshed design for spec sheets.
Results
Their integrated branding and digital presence successfully generated a strong top-of-the-funnel response, yielding a consistent flow of contact forms, emails, and direct messages via social media. This engagement has translated into various opportunities, from forging new trading partnerships to acquiring new clients for rPET sheets.