Are your prices sending the right message? A couple of weeks ago I was browsing online for a project management tool and noticed something interesting: some prices didn’t just create friction, they also shaped how I felt about each brand, even though I barely knew them. My perception of each option was being guided by price alone. And it’s true: pricing sends a message. Today, I’ll explain why it matters and how to use it. 🔍 This Week’s Focus Pricing Is Marketing Too Pricing

Last week, I tried a new restaurant and had a Surf and Turf Risotto that was too good to forget. Just from that one dish, I could tell the rest of the menu was likely just as excellent. This is like the concept marketers call the halo effect. One standout campaign can shape how people perceive your entire brand — and this week, we’ll explore how to make it happen. 🔍 This Week’s Focus The Halo Effect: How One Good Campaign Lifts Your Entire Brand In marketing, not every campa

One mistake that’s costing you leads (and how to fix it) Not every customer will buy the moment they notice your brand and that’s okay. The ley is understanding how close they are to making a decision and what might be holding them back. In Today’s Harvest, I break down practical ways to guide prospects smoothly, depending on the stage they’re at in their journey. 🔍 This Week’s Focus Meet Your Customers Where They Are Every interaction a customer has with your brand (from fi

As we learned in a previous edition, marketing isn’t magic, it’s testing. And testing means working with numbers. But in marketing, there are so many numbers and data points that it can get confusing. Let’s see how focusing on the right numbers can make all the difference in your marketing. 🔍 This Week’s Focus Know Your Metrics: Vanity and Actionable In marketing, numbers are everything. And not all numbers are the same. Some are called “Vanity Metrics”, like likes, page vi