Services: Brand Design

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Industry: Hospitality

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Context: Caribbean, a Cancun-based brand offering beachfront apartments for short-term rentals. Our clientele hails from northern Mexico, the U.S., Canada, and Europe, seeking the perfect getaway experience.

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Solution: We envisioned a distinctive brand icon, seamlessly merging a mermaid with a warm smile, capturing the essence of Caribbean's charm. The chosen color mirrors the serene hues of the Caribbean Sea, while an elegant and friendly typeface embodies the hospitality and personalized service that defines the Caribbean experience.

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Art Director & Designer: Andres Morales