🌱 Why most B2B buyers show up already decided Recently, I tried to find a digital tool for a well-defined problem. I knew what I needed, but after browsing multiple sites, I still couldn’t tell who was actually right for my use case, so I booked a call to find out. It made me think about how often unclear touchpoints add unnecessary steps to the buying journey. How marketing does the hard work before the sales call A lead does not decide to speak with sales at random. A sequ