Brand Design for a Supply Chain Integrator

DISUCO (or Digital Supply Courier) is a trusted integrator of supply-chain services, that specializes in creating flexible logistic solutions.

Client

DISUCO

Industry

Supply Chain

Team Setup

1 Designer

Timeline

6 Weeks

Goal:

DISUCO partnered with us to revamp their brand, seeking a distinctive design that matches with the new company direction & potential. We aimed to ensure a brand design system that would scale and integrate into different brand assets as the company grows.

Challenge:

One significant challenge was expressing the core vision behind the company, which demanded creativity and empathy to ensure an easy-to-digest yet efficient design. Additionally, capturing the essence of "union" through the logo design required deep thought & planning.

Outcome:

We created a new brand design & brand assets that capture of the essence of "union" "guidance" and "integration" into the final designs.

How we Started

A deep dive into vision and goals, studying target audience preferences, competitors, industry trends, and identifying potential areas for developing a unique brand development. Additionally, we familiarized ourselves with the founder's strengths & potential, ensuring that we are able to capture the essence of the company's soul into brand design.

Our Step by Step Brand Design Process

Prototyping & Color Exploration
We craft three distinct logo prototypes, each tailored with unique strengths and versatile applications within brand design systems. Concurrently, we delve into the exploration of captivating color schemes and palettes.
Logo Design Development
After the client selects a logo design direction, we refine and finalize the design, commencing the development of the comprehensive brand design system.
Color Palette Development
Subsequently, we conclude the color palette selection and proceed to craft diverse logo color variations.
Brand Assets Development
We proceed to finalize the brand design system, including mockups and all necessary brand assets.