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Case Study: Branding
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DISUCO is an integrator of supply-chain services, that specializes in creating flexible logistic solutions.
When they came to us, they had no branding.
main goal
Develop a brand identity that would help DISUCO communicate its vision clearly.
A graphic system inspired by connection and movement
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Execution & Optimization
The branding system incorporated custom illustrations and graphic elements inspired by the idea of “building bridges,” helping the identity communicate connection and integration across different brand applications.
THE results
A fully responsive website with improved UX and UI.
60%+ of traffic coming from organic search, indicating strong visibility.
2m 24s average session duration, reflecting solid engagement.
Consistent inbound inquiries from qualified prospects via contact forms.
The Integrated System for Beacon Logistics
Branding
Developed to give DISUCO a clearer and more recognizable presence within the logistics industry while establishing a visual foundation for future brand communication.
Website
Following the new branding direction, we developed a website aligned with the new visual system.
03
Visual Identity Development
Once the creative direction was defined, we developed the brand’s visual system.
This included:
Logo development
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01
Discovery & Research
Branding is often misunderstood. Most people think it is only about colors, logos, and typography. But there is a deeper part of branding where the foundations need to be established. How did DISUCO want to be remembered by the public?
The process included reviewing:
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DISUCO’s long-term vision, values, and non-visual brand foundations
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Branding systems from other companies across the logistics industry
Findings
DISUCO already had a clear vision around logistics integration: “Building bridges, integrating logistics,” supported by principles such as customer focus, collaboration, and persistence.
Many logistics companies relied on similar visual styles, making it difficult to build a recognizable identity.
02
Concept Development
With “Building bridges” and the brand values as a foundation, we developed:
Moodboards
Early logo sketches
Color exploration
Symbolic references
Art direction ideas
We wanted to position DISUCO far from traditional logistics branding by using bright colors and dynamic shapes that communicated movement and innovation.
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Color palette and typography direction